USC is betting big on the future of filmmaking, with planning now underway for a new $25 million virtual production studio. Funded by a donation from the Blavatnik Family Foundation, the new Blavatnik Center for Virtual Production will use camera tracking and artificial intelligence to generate immersive scenes for filming. Set to open in Fall 2027, the studio will allow students to film live action scenes in front of two massive LED panel walls, using advanced camera tracking and AI to create a moving immersive background, School of Cinematic Arts (SCA) Dean Elizabeth Daley stated in a press release shared in June announcing the project. The center will be built next to the Robert Zemeckis Center for Digital Arts, near campus at 3131 S Figueroa St. However, budget details and final blueprints are still in development, according to an email from SCA Associate Dean Kristin Borella. Read more here.
USC School of Cinematic Arts Begins Planning for Construction of AI-Powered Production Studio
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